Link Building – the key to a successful SEO and profitable web design
Search Engine Optimisation is made up of 2 vital components – On-page optimisation and Off-page optimisation. On-page optimisation involves making various changes, if necessary to your website to make it easier for the search engines to crawl and index your site; whilst Off-page optimisation involve a whole lot of activities, including link building that you undertake outside your website.
Whilst an effective on-page optimisation will make it easier for the search engines to link the pages of your website together and make your website more search engine friendly, it is the external links to your website that will greatly influence how well your website ranks in the search engine result pages Link building can be very frustrating and time-consuming, yet it should be regarded as a fundamental part of SEO. Without link building therefore, any money and effort you pour into SEO will go to waste unless you are a big and well known brand.
In view of this fact, it is worth mentioning too that link building should be seen as an ongoing activity in your attempt to market and make your Website a lot more profitable. Whilst it is possible to obtain links from various sources, it is worth noting that it is the links that Google regards as being of high quality that will ultimately determine how successful and profitable your website will be. It is also the quality links that will bring you a high return on investment.
Benefits of quality link building and profitable web design
With high quality links, the possibility of obtaining a higher position in the search engine result pages is greatly improved. This will in turn mean a lot more exposure; a lot more traffic to your website; and with the right information and tools on your website, a high conversion rate. Once you start a quality link building exercise, other websites within your market or sector get the perception that you are an authority and leader. They see you as being trustworthy.
The effect of such a perception is for many of those websites to start following you, link to you and start commenting on your products without you even asking. This makes it possible for you to attract more potential customers Building links, especially quality link building, gives you the opportunity to build up new relationships and expand your networking opportunities. The idea is people will only link to you if they have an interest in what you do or what you are doing. This opens the avenue to interact with them in other ways and build relationships with them. Such relationships can always be turned into benefits to help with the growth of your business.
Obtaining quality links or undertaking a quality link building exercise is a very important factor in a successful SEO campaign and a profitable web design. The importance of this statement cannot be over emphasised, especially if you have a relatively new domain; as such links will help improve your ranking in the search engines.
If your site is going to attract visitors quickly, and put you above the rest, then articles and information that will be of high relevance to your visitors, and that will help you attract links that are of quality cannot be overlooked In our next instalment of this article, we will look at how you can obtain high quality links without spending a fortune